Submit to win
The 500 Colored Pencils program supports UNESCO DREAM Centers – 1 set out of every 100 sold is donated to UNESCO to support arts education for underprivileged children around the world.
OVERVIEW
Felissimo is launching an inspirational new product called the 500 Colored Pencils, a subscription of 500 different colored pencils. Every month a set of 25 pencils is delivered to the purchaser; like a gift that reveals itself slowly over the time, the full set of pencils is acquired over a period of 20 months. Each pencil has its own hue and its own unique name – together they suggest infinite possibilities.
DESIGN BRIEF
This competition calls for the design of either a set of online banners or a print poster that promotes this unique and creative product. These pieces may be used in promotional campaigns for the 500 Pencils.
You design must include:
• A key message and approach that sparks curiosity and interest in the 500 Colored Pencils product and subscription program and drives people to the pencil website: http://500pencils.socialdesigner.com
• A campaign design for either a set of 2 online banners or a print poster. Judges are looking for fresh and fun messages and designs that do not necessarily match the look and tone of the website.
There are two distinct entry categories for this competition: a set of 2 banners; and a poster. If you choose to enter both categories, you must enter each separately. This is because there is provision to upload only 1 image for your entry.
Dimensions for banners:
Banner 1: 400 x 90 pixels
Banner 2: 300 x 200 pixels
Important: Both banners must be shown together in 1 image (500 x 500 pixels) – do not create separate entries for each.
Dimensions for poster:
B4 format: 250 x 353 mm / 9.84 x 13.90 inches
Although the online entry provision (a 500 x 500 pixel image) does not allow for the full B4 size, your entry show the entire poster design scaled to the B4 proportions.
ASSETS
You may download images related to the 500 Colored Pencils to use in your design by clicking here. You may crop or modify these images as you see fit.
PRIZE
$1000 plus a set of 500 Colored Pencils to the winning design in the online banners category
$1000 plus a set of 500 Colored Pencils to the winning design in the poster category
Judges may award up to 2 Honorable Mentions to receive a set of 500 Colored Pencils
JURY
The winners will be selected by Felissimo. In addition, there will be a public voting period (see dates below) to determine the most popular entry which will automatically go into the final round of judging.
JUDGING CRITERIA
• How well does the entry communicate the message(s)?
• Is the message positive, rather than negative?
• How innovative are the design solutions?
• How strong is the entry aesthetically?
• How strong is the entry technically?
• Entries that cast a negative light on an organization, corporation, government, country, community or person will be disqualified.
• The Felissimo logo must not be used.
SUBMISSION DEADLINE
Tuesday September 8 at 6pm UTC
Note: "UTC" stands for Coordinated Universal Time (GMT ± 0) so be sure to check what time that means to you. Late entries will not be accepted. Dates may be subject to change.
Deadline for entries: September 8 2009 at 6pm UTC
Voting starts: September 10 at 6pm UTC
Voting ends: September 15 at 6pm UTC
Winner announcement: September 17 2009 at 6pm UTC
This competition is for UNESCO / Tribute 21 DREAM Centers, in the Arts & Culture category.
Entrants must follow the specific instructions and rules for this competition laid out in the design brief. Entrants must also understand what the general rules governing our site and our design competition program, including copyright and ownership details, are so please make sure you have read our Terms of Use before you enter.
