Submit to win
Winner will be awarded $2000.
Global Green USA will be awarded with $1000 for this competition.
OVERVIEW
This competition calls for a brand logo for a specialty Japanese food brand called, "Kihoku.” They are introducing their gourmet fish products (frozen dried fish and frozen fish steaks) to the United States for the first time. They would like to create a logo that will speak to a sophisticated culinary audience in the US.
The logo will be used in a multitude of executions: packaging, advertising, and all other marketing collateral materials including leaflet, website, etc.
ADDITIONAL PRODUCT INFORMATION
Brand Statement:
Experience a food enjoyed for centuries that today is essential to one of the healthiest cultures in the world. Naturally preserved - similar to how some cultures sun-dry vegetables or cure meats - and packaged at the peak of taste and freshness, nothing is lost from the mountainous fishing village of Kihoku nudging the seas of the Pacific…now all the way to your table.
Food enthusiasts will love the specialty flavors: Sun Dried Pike, Semi Dried Pike with Mirin (sweet rice wine), Red Bream Steak marinated in Miso (soybean paste) and Teriyaki Tuna Steak. When simply heated, the flavor of the fish emerges and creates a totally different taste experience.
Serving ideas:
Have a sake tasting. Serve sweet, dry, aged and young sake and pair with cocktail portions of the dried fish like they do in Japan.
Cross cultures. Add the fish to Italian pasta dishes, Jambalaya or any recipe.
Perk up your nutrition. Include in any meal (even salads and sandwiches) for a healthful, tasty dose of low-cholesterol, low-fat protein.
About the region of Kihoku:
It is located in the Mie Prefecture in Japan that lies along the eastern coast of Honshu Island. Fishing and tourism are major industries for this picturesque town. Kihoku is also located at the entrance of the historic spiritual pilgrimage path called, Kumano Sanzan that was designated as a UNESCO World Heritage Site in 2004. This revered unique peninsular area is surrounded by beautiful nature and is said to be a mystical experience for those who visit.
You can find a gallery of images of Kihoku here.
Please refer to the following website for further information:
http://www.japanbrand.net/english/projects/project.html?p=1&t=2&n=117
DESIGN BRIEF
Design the official logo for the brand, "Kihoku." It will be primarily for positioning the product as a gourmet brand in the U.S. market, with the intention to use it also in Japan.
You can design a logo as an icon, or if you prefer, you can design with typography (the word "Kihoku" only) or any combination there of.
The size must be adjustable from very small to large for typical application for placement on a package sized 6 x 8 inches
PRIZE & NPO DONATION
Winner will be awarded $2000.
Global Green USA will be awarded with $1000 for this competition.
ENTRY INFORMATION
Ownership of winning logo belongs to Kihoku. The selected logo winner will be the exclusive property of Kihoku.
Kihoku will acquire exclusive ownership of the winning logo including the right of adaptation of their logo. All entrants must be prepared to assign full copyright of their design to Kihoku, in the event their proposed design is selected as the winner.
ENTRY PROVISIONS
Entries are limited image and text files only. Entries that direct users away from the SOCIAL DESIGNER website will be disqualified. See the "How To Enter" Rules for full details on file type, size and number constraints and recommendations.
Up to 6 (six) images at 500x500 pixels square. Rectangular images will be resized. JPG, GIF or PNG. At least one image must be uploaded.
Up to 400-word description (English only)
JUDGING CRITERIA
The judging panel will be looking for original, contemporary, graphically appealing designs that deliver positive, uplifting imagery and messages.
They will also be looking to see:
- Whether the entry contains the required elements listed in the design brief.
- How well the logo works as an official symbol of this Japanese company and communicates its message.
- How well the logo would work visually across different media and formats in terms of legibility, size/area, graphic strength and simplicity.
- The ease with which the logo can be manipulated, transposed and adapted for its various intended uses across print and electronic media and other applications such as physical display, reproduction in color, on surfaces, etc.
- Your design should not include or make any reference to any particular region, culture, religion, conflict, politics or commercial entity, nor should it pose or connote negative sentiments or imagery.
JURY
Judging will be done by the representivies of Kihoku and Felissimo Design House NY.
SUBMISSION DEADLINE
Saturday October 24 at 6pm UTC
Note: "UTC" stands for Coordinated Universal Time (GMT ± 0) so be sure to check what time that means to you. Late entries will not be accepted. Dates may be subject to change.
Deadline for entries: October 24 2009 at 6pm UTC
Voting starts: October 26 at 6pm UTC
Voting ends: October 29 at 6pm UTC
Winner announcement: November 10 2009 at 6pm UTC
This competition is for Global Green USA, in the Environment category.
